Retro Glam: Your Three Beauty Essentials

We all know one of the key elements to achieve the ultimate vintage look is the perfect winged liner, rosy cheeks and cherry red lips…but what about those of us that are not at all skilled in makeup application? I have always envied the ladies that seem to have a natural talent in this regard, since I was completely clueless even in my late 20’s. Over the past few years, I have gradually learned the pinup basics with lots of patience and most importantly…PRACTICE! I strongly believe that the key to the perfect vintage look is finding the ideal beauty products to fine tune your skills. When a cosmetics line strictly designed for the vintage dame in mind recently launched online…I was super excited to sample Le Keux Cosmetics products in hopes of finding great staples to add to my beauty regime.

There are three beauty essentials to achieve the perfect vintage pinup look:

  • Fierce Eyebrows
  • Bold Winged Eyeliner
  • Cherry Red Lips

With those fundamentals in mind, I could not resist Le Keux Cosmetics’s Secret Weapon Brow & Liner Paint, Black Cadillac Eye Liner, and Whistle Bait Lip Paint.

IMG_7651 IMG_7661Le Keux Cosmetics was founded in the United Kingdom by Lynsey Le Keux in partnership with Creative Director Diablo Rose. This dynamic duo listened to the needs of their customers and used their vast experience in the beauty industry to create bespoke formulas that also looked elegant on display. Never have I seen such exquisitely designed beauty products that I want to proudly display on my vanity and not hide away in the black hole of my makeup drawer. The outside packaging embodies the glamour of the 1940’s-1960’s showcasing the charming beauty pots with lovely vintage pinups and simple product instructions. Each beauty pot is designed like dazzling crystals in gorgeous shades of translucent blue and pink. It is easy to see that these ladies know how to woo their clientele with elegant packaging but now the true test was how well the product formulas performed on application.


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Secret Weapon Eye Liner & Brow Paint ~ £12.95

The Le Keux Cosmetics Secret Weapon Eye Liner & Brow Paint is designed for a range of colours from soft blondes to dark bold browns, or in my case…a fiery redhead. Now I will have to admit, the brow paint was the most intimidating of the three products simply because I have only ever used a brow powder to define and fill my eyebrows. Since less is always better when you are using a new beauty product for the first time, I slowly and sparingly applied the brow paint with a brush to gradually build up my brows. The Secret Weapon Brown Paint went on so effortlessly creating the appearance of very full natural yet fierce vintage eyebrow. My husband normally doesn’t comment or even notice my eyebrows but he quickly remarked the major change in the definition saying it made a striking difference in my facial appearance. I honestly cannot get over how easy the brow paint was to use and happy to replace my go to powder in a heartbeat. Diablo Rose created an extremely helpful and simple YouTube tutorial on how to create the perfect pinup brow, watch it HERE.

IMG_7614 IMG_7626 IMG_7616Black Cadillac Eye Liner Paint ~ £12.95

When I first opened the Black Cadillac Eye Liner Paint, I was expecting a very creamy gel eyeliner but was surprised to see it was a very dry formula that needs to be activated by swirling the application brush for a minimum of 30 seconds. This step is absolutely necessary to soften and thoroughly coat the brush. (This was the big mistake I made initially and I truly thought something was wrong with the consistency) Since the formula is very opaque and meant to be built upon as you line your eyes, I would recommend using a fine brush like the Le Keux dual Lip & Eye Liner Brush. The Black Cadillac Eye Liner Paint took a bit of getting acclimated to create a strong and crisp winged line since I have been using a very liquid formula for a while. The Le Keux Eye Liner Paint is wonderful for beginners to seasoned beauty experts due to its very opaque texture that doesn’t bleed all over like a liquid and allows you to line your eyes gradually by building the weight of your line. The formula did not flake throughout the day and please bear in mind that all makeup reacts differently depending on your skin type. Seeing as I have very dry skin, I would much prefer a liner that is a bit oily to remain moisturizing over drying and flaking off.  For more helpful application tips, be sure to watch Diablo Rose’s perfect winged eyeliner tutorial HERE.

IMG_7619 IMG_7620Whistle Bait Lip Paint ~ £12.95

Is it frowned upon to wanting to devour your lipstick? Le Keux Cosmetics’ Lip Paints smell like a fruity heaven and are very alluring for delicious kisses. They go on as silky smooth lipgloss with the Le Keux dual Lip & Eye Liner Brush; allowing for full all over control and creating a precisely defined cupids bow. It is so easy to apply with a few brush strokes to layer for a bold cherry lip. The formula has extremely high pigmentation that is non drying (just like a gloss) and holds strong for all day wear with a quick occasional touch up. With any red pigment, it is always best to use a lip primer to avoid the dreaded colour bleed or feathering around the outer area of the lips. After a long 8 hour day wearing Whistle Bait Lip Paint, I was thrilled to not experience any drying, flaking or colour bleed. If you are looking for that perfect shade of pinup red lips, Whistle Bait is hands down going instantly become a go-to staple just like it has for me. The convenient pots design allows you to use it to the very last drop, there’s no needs to waste any of your favorite lipstick anymore.  If you’re looking for simple way to achieve the perfect pinup pout, make sure to check out Diablo’s tutorial HERE.

IMG_7642 IMG_7646What I love most about Le Keux Cosmetics, is that they are designed for the every day pinups like you and me. They are extremely highly pigmented and most importantly…simple to use even for all skill levels. Le Keux Cosmetics’ formulas are Paraben Free and Cruelty Free; a beauty line made by two incredibly talented women with a love for vintage glamour that truly know what their customers want.


4 thoughts on “Retro Glam: Your Three Beauty Essentials

  1. Someone should invent a stencil for women who can’t paint their eyes well. You would just close your eye, hold the stencil over it, and then paint in. My grandmother was a cosmetologist from the 1930s-1970s. 🙂 I never remember her without some bright lipstick.

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